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Recession-Proof Your Business

We all know that we are in tough economic times and it can be difficult to maintain a healthy bottom line in the midst of economic turmoil.  At ZinZang Studio, we are optimistic that there will be a recovery in the long-term, but in the short-term, there is a pragmatic realization of “not knowing” which is of great concern to many businesses.

We have put together some useful tips to assist you with your business marketing in these challenging times. Businesses need to focus on what is working, and what may not be working — ZinZang Studio is here to help.

Those of you with web sites have an invaluable marketing resource.   It has been said before, your website is a 24/7/365 sales tool, and we want to make sure your web presence is at the forefront of its industry.  We are here to help you make your website work for you and harness potential business.

Send E-newsletters/Email Campaigns

Email campaigns are a great way to stay in contact with clients who are a captive audience.  The E-newsletter can be integrated with your website.  ZinZang Studio can assist you in creating a professional, reusable, and fully customized E-newsletter template for your business, so you can stay in touch with your clients more often.

Search Engine Optimization (SEO)

An analysis of where you breakthrough on the Internet.  We would be happy to do a free analysis of your website’s ranking and consult with you on ways you can improve your web presence.

Include your business listing on free online directories

There are numerous free online directories, which are designed to increase the traffic to your website and potentially lead to more business for you.  Please contact us if you would like more information or assistance with these online directories.

Join Networking Sites

There are many networking sites out there, get your name out into the market and spread your website’s link.  Networking is a great way to increase your web presence, meet others in your industry, and gain business credibility.

Send a Press Release to Local Papers

Typically press releases are a free way to gain exposure about your business.  Highlight a special event or milestone for your business.  You should be taking advantage of this service.  ZinZang Studio can assist you with writing the copy.

Promotional Marketing Products

These items are relatively inexpensive to produce, but have a way of getting the word out.  Everything and anything you can imagine, from pens and sticky notes, to magnets and t-shirts.  ZinZang Studio can assist you in the design and ordering of these products, please contact us for details.

These are just some of the ways that you can promote your business in a difficult economic climate.  Please feel free to contact ZinZang Studio to discuss any of these topics or anything else regarding the marketing of your business.