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Recession-Proof Your Business

We all know that we are in tough economic times and it can be difficult to maintain a healthy bottom line in the midst of economic turmoil.  At ZinZang Studio, we are optimistic that there will be a recovery in the long-term, but in the short-term, there is a pragmatic realization of “not knowing” which is of great concern to many businesses.

We have put together some useful tips to assist you with your business marketing in these challenging times. Businesses need to focus on what is working, and what may not be working — ZinZang Studio is here to help.

Those of you with web sites have an invaluable marketing resource.   It has been said before, your website is a 24/7/365 sales tool, and we want to make sure your web presence is at the forefront of its industry.  We are here to help you make your website work for you and harness potential business.

Send E-newsletters/Email Campaigns

Email campaigns are a great way to stay in contact with clients who are a captive audience.  The E-newsletter can be integrated with your website.  ZinZang Studio can assist you in creating a professional, reusable, and fully customized E-newsletter template for your business, so you can stay in touch with your clients more often.

Search Engine Optimization (SEO)

An analysis of where you breakthrough on the Internet.  We would be happy to do a free analysis of your website’s ranking and consult with you on ways you can improve your web presence.

Include your business listing on free online directories

There are numerous free online directories, which are designed to increase the traffic to your website and potentially lead to more business for you.  Please contact us if you would like more information or assistance with these online directories.

Join Networking Sites

There are many networking sites out there, get your name out into the market and spread your website’s link.  Networking is a great way to increase your web presence, meet others in your industry, and gain business credibility.

Send a Press Release to Local Papers

Typically press releases are a free way to gain exposure about your business.  Highlight a special event or milestone for your business.  You should be taking advantage of this service.  ZinZang Studio can assist you with writing the copy.

Promotional Marketing Products

These items are relatively inexpensive to produce, but have a way of getting the word out.  Everything and anything you can imagine, from pens and sticky notes, to magnets and t-shirts.  ZinZang Studio can assist you in the design and ordering of these products, please contact us for details.

These are just some of the ways that you can promote your business in a difficult economic climate.  Please feel free to contact ZinZang Studio to discuss any of these topics or anything else regarding the marketing of your business.

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Maximize Efficiency by Minimizing Routine Tasks

Giving Directions

Most of our clients have a zoomable, scrollable, Google map (as well as written directions from major city locations) on their website’s direction page.  When new patrons, clients and/or business partners need to know “how to get there”, direct them to your website’s directions page.  This will minimize the time it takes to explain directions over the phone and let them more accurately discern the best route for them.  Directing them to the page will also increase the traffic on your site. (Of course we are not suggesting losing the personal touch, but recommend this especially when time is short.)

Using Interactive PDF Forms

Using these forms will save valuable time before initial client meetings and appointments, not only for you and your staff, but for your clients.  Forms can be filled out online and submitted via email or as a printed hard copy.  PDF forms create easy accessibility for your clients to your most used documents and present a modern professional approach, rather than slower, less ecologically friendly, traditional method.

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Standards of Quality and How They Benefit You

ZinZang Studio sets itself apart from other web developers by keeping up-to-date with the latest web standards as provided by the World Wide Web Consortium (w3.org).  The World Wide Web Consortium is comprised of leading experts who have developed and tested web development technologies and is the best resource for issues of compliance and web standards for the web community. Adherence to these standards assures that each website we design is a stronger, more responsive, and sustainable final product.

How does this benefit you?

Saves you time and money

Minimizes the time required to maintain, edit and update your website, therefore saves you money.

Accessibility to those with disabilities

Standards compliant sites are accessible to people with disabilities, such as those who use screen readers or braille bars.

Search Engine response

Search engines (like Google) follow standards. Since your site complies with standards, it will be more visible in online searches than your competitors, who probably don’t follow these standards.

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Complete Customer Service

Long gone are the days when complete and consistent customer services only included staying in touch with clients via phone, mail and in person. These days even small businesses benefit from adding email campaigns, E-newsletters, blogs, instant chat features and other self-service web-based applications. Your web site is a 24/7/365 storefront that should work for you and your customers, even if you are off the clock.

3 Important Tips for Seamless & Consistent Customer Service

1. Design matters

A good design should be both aesthetically pleasing and fully functional.  All websites created and developed by ZinZang Studio are produced with both criteria in mind and are fully compliant with web standards. Adding features to your website enhances customer usability, reduces strain on your staff, and results in a well-rounded service experience.

2. Frontline staff

Your frontline staff is an invaluable resource for identifying the needs of your clients, customers, and patrons. Utilize this resource by having them think about and answer – “what questions are constantly being asked?”, “what do clients, customers, and patrons complain about?”, “do clients, customers, and patrons ask to get particular services in an alternate way?”.  Finding the answers to these questions and coming up with an innovative solutions can greatly increase your all-around customer service.  You may want to consider adding a FAQ (Frequently Asked Questions) page to your website to answer those questions when you aren’t in the office.

3. Listening

Consider your customer experience as a work in progress by welcoming client, customer, and patron feedback.  You may want to consider providing a customer satisfaction survey as a hard-copy in your lobby, and an interactive PDF online.  This will assist you in determining where you should focus your attention for customer service improvement.