Author: Jen Nai A.

Operations Manager, and Co-Owner of ZinZang Studio, LLC
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Reasons Ecommerce Businesses Need an SSL

Reasons to get an SSL

  • Build online trust with potential customers
  • Protect your businesses liability
  • Protect your customer’s information

padlock

Why your ecommerce business needs an SSL (Secure Socket Layer)

SSL encrypts data personally identifiable information like credit cards numbers and prevents the maliciously inclined from stealing personal information. An SSL protected page has an address begins with “https” and usually has a padlock icon (or similar icon) at the bottom of the page or in the address bar of your web browser.

Your browser encrypts the data and sends to the receiving website. A browser by itself cannot secure the entire transaction and that’s why it’s imperative for ecommerce website developers to do their part in educating their clients about SSL’s.

How do SSL Certificates work?

The SSL certificate sits on a secure server to encrypt data and identify the website. The SSL certificate contains information about the certificate holder which helps verify the website belongs to whom it says it belongs to. It also authenticates the domain the certificate was issued to, the name of the Certificate Authority who issued the certificate, the root, and the country where the certificate was issued in.

ZinZang Studio offers SSL’s with:

  • Unlimited Servers per Certificate
  • 256-bit Encryption Strength
  • 99.9% Browser Recognition
  • 24/7 Phone Support
  • Extended Validation Green Bar
  • Up to $250,000 Warranty
  • Installation Tool
  • Unlimited Re-issue Period
  • SAN (UCC) Support
  • IDN Support
  • Verification Seal
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Rewards of Pro Bono Design Work

We love to design and we love to support worthy causes, this is why ZinZang Studio does Pro Bono work.  Pro Bono work is typically defined as work done “for the common good”, and is undertaken voluntarily usually without payment.

Applying this term to the field of professional graphic design work, allows us to passionately provide our services to those who are unable to afford them, and/or to support a worthy cause/charity at the same time.

Recently we have had the opportunity to combine both our love of design and the promotion of a worthy cause for the Gene Bew 1st Memorial Fishing Tournament on Chickahominy Lake and provide support for team “Never Give Up” in the Light The Night Walk™ for the Leukemia & Lymphoma Society (LLS).  We had the pleasure of designing the event flyers, and postcard reminders for the event.

Feedback

“Thank you for the help with the post cards for the tournament, you guys are the best!” — Tami Bew, Event Coordinator

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Videos

ZinZang Studio is proud to announce that we have the capability to produce high-quality videos (complete from shooting, editing, audio/score, 3D modeling).

We can take your video project from concept to reality, even with a limited budget.

Here is one example, we will be adding more soon, so check back to see the latest:

httpv://www.youtube.com/watch?v=39LhZbNqzKg

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Recession-Proof Your Business

We all know that we are in tough economic times and it can be difficult to maintain a healthy bottom line in the midst of economic turmoil.  At ZinZang Studio, we are optimistic that there will be a recovery in the long-term, but in the short-term, there is a pragmatic realization of “not knowing” which is of great concern to many businesses.

We have put together some useful tips to assist you with your business marketing in these challenging times. Businesses need to focus on what is working, and what may not be working — ZinZang Studio is here to help.

Those of you with web sites have an invaluable marketing resource.   It has been said before, your website is a 24/7/365 sales tool, and we want to make sure your web presence is at the forefront of its industry.  We are here to help you make your website work for you and harness potential business.

Send E-newsletters/Email Campaigns

Email campaigns are a great way to stay in contact with clients who are a captive audience.  The E-newsletter can be integrated with your website.  ZinZang Studio can assist you in creating a professional, reusable, and fully customized E-newsletter template for your business, so you can stay in touch with your clients more often.

Search Engine Optimization (SEO)

An analysis of where you breakthrough on the Internet.  We would be happy to do a free analysis of your website’s ranking and consult with you on ways you can improve your web presence.

Include your business listing on free online directories

There are numerous free online directories, which are designed to increase the traffic to your website and potentially lead to more business for you.  Please contact us if you would like more information or assistance with these online directories.

Join Networking Sites

There are many networking sites out there, get your name out into the market and spread your website’s link.  Networking is a great way to increase your web presence, meet others in your industry, and gain business credibility.

Send a Press Release to Local Papers

Typically press releases are a free way to gain exposure about your business.  Highlight a special event or milestone for your business.  You should be taking advantage of this service.  ZinZang Studio can assist you with writing the copy.

Promotional Marketing Products

These items are relatively inexpensive to produce, but have a way of getting the word out.  Everything and anything you can imagine, from pens and sticky notes, to magnets and t-shirts.  ZinZang Studio can assist you in the design and ordering of these products, please contact us for details.

These are just some of the ways that you can promote your business in a difficult economic climate.  Please feel free to contact ZinZang Studio to discuss any of these topics or anything else regarding the marketing of your business.

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Maximize Efficiency by Minimizing Routine Tasks

Giving Directions

Most of our clients have a zoomable, scrollable, Google map (as well as written directions from major city locations) on their website’s direction page.  When new patrons, clients and/or business partners need to know “how to get there”, direct them to your website’s directions page.  This will minimize the time it takes to explain directions over the phone and let them more accurately discern the best route for them.  Directing them to the page will also increase the traffic on your site. (Of course we are not suggesting losing the personal touch, but recommend this especially when time is short.)

Using Interactive PDF Forms

Using these forms will save valuable time before initial client meetings and appointments, not only for you and your staff, but for your clients.  Forms can be filled out online and submitted via email or as a printed hard copy.  PDF forms create easy accessibility for your clients to your most used documents and present a modern professional approach, rather than slower, less ecologically friendly, traditional method.